So finally a study that shows that there is racism in New Zealand. There is no denying - there is racism and nobody can tell me it's a small number of people. Even misconceptions and generalisations about a particular race is racism!!! Positive or negative. Now, there should be even deeper research into the extent (how far it goes, areas, common misconceptions) of it in New Zealand. We like to think we are warm, friendly, clean and green.... think again.